GUMA is a studio specialized in Design, Brand Identity, and Campaign Development for vegan brands and NGOs that promote a more conscious way of living. We are dedicated to crafting creative and innovative solutions that reflect our values and connect with those who share an ethical vision and the pursuit of a more harmonious relationship with the world.
Gratitud
Desde la pespectiva y la conciencia hacer un aporte al mundo con nuestros talentos. Valorar nuestros privilegios.
Conexión
Construimos en red
gracias a que hay
algo que se entrama
y sostiene.
Reciprocidad
Aportar y que nos aporten. Construir intercambio con la especie humana y el mundo
que habitamos.
Potencia
Creemos en nuestros talentos
y los potenciamos con
dirección para cambiar
las cosas.
Expansión
Crecimiento orgánico, creamos las condiciones para que algo prospere de forma exponencial
y así llegar a lugares nuevos.
Balance
Acompañar lo orgánico,
de las estructuras, de los proyectos, de los procesos. Aceptar.
Plenitud
Ser modelos de un nuevo
modo de trabajar
con conciencia. Cambio
de paradigma.
Federico Callegari –
Creative Director & Activist
Federico is a creative director with over 20 years of experience in advertising and activism. Throughout his career, he has worked at agencies such as Young & Rubicam NYC, David and Goliath LA, BBDO Costa Rica, and La Comunidad in Miami and Buenos Aires, creating campaigns for global brands. In 2014, he co-founded Voicot and later created DifusiónV, an activist network where he blends advertising, design and art to drive social change. His work has been recognized at international festivals such as Cannes Lions, Clio, One Show, San Sebastián, and D&AD, among others. He has also collaborated with international organizations and brands committed to creating a more just and conscious world.
