GUMA is a studio specialized in Design, Brand Identity, and Campaign Development for vegan brands and NGOs that promote a more conscious way of living. We are dedicated to crafting creative and innovative solutions that reflect our values and connect with those who share an ethical vision and the pursuit of a more harmonious relationship with the world.
VALUES
• Gratiude
We are grateful for the opportunity to serve the world and its inhabitants, putting our talents and skills at the service of life as a whole.
• Reciprocity
We foster interconnectedness and collaboration, weaving a network through which we nourish and support one another.
• Empowerment
We believe in our talents and amplify them with intention to transform the world into a more just place.
• Conscious Growth
We promote organic and balanced growth, co-creating new ways of working with awareness.
Federico Callegari - Founder
Federico Callegari is a creative director in advertising and a passionate animal rights activist. Co-founder of Voicot (2014) and Fundación Amora (2011), and founder of DifusiónV (2018), he has been advocating for animals since 2010. With experience in global agencies such as Young & Rubicam NYC, David and Goliath LA, BBDO Costa Rica, and La Comunidad in Miami and Buenos Aires, he brings deep expertise to his work. Federico combines his defense of animal rights with his creative direction experience, developing impactful campaigns that inspire a deeper connection with all living beings and the Earth.