Hazard

In 2020, Argentina released a series of banknotes featuring portraits of iconic native animals from various ecosystems across the country. Simultaneously, these ecosystems were being ravaged by intentionally set fires aimed at expanding the agribusiness frontier, clearing land for monoculture plantations primarily used as animal feed. To raise awareness about this issue, the campaign intervened on these banknotes with the phrase "Agribusiness is death," alongside the hashtag #NoAlAcuerdoPorcinoConChina, referencing the treaty signed between the Argentine government and China to introduce industrial farming in the country. This campaign was further amplified by the creation of the website "peligroagronegocio.org."

Client: Climate Save Movement

Creative Direction: Federico Callegari 

Design: José Legato

Retoucher: Fer Marra

Year: 2020​