Collaborators and Open Call

This campaign introduced a new approach aimed at incorporating the unique perspectives of various artists and developing fresh methods of communication in the struggle for animal liberation. This communication strategy broadened the campaign's reach by engaging with the audiences of these artists.
The first two collaborations were Somos Naturaleza by Alejandro Sordi (@alejandro_sordi) and La fuerza está en las plantas by Joaquín Motor (@joaquin.motor), two talented visual artists from Argentina. These works contributed distinct artistic perspectives to the campaign's messaging.
As part of this initiative, and in collaboration with the Trimarchi Design Collective, an open call was launched for artists and designers. A distinguished panel of experts selected four pieces, which were subsequently printed and widely distributed. These artworks denounce the environmental damage and suffering caused by animal exploitation.

Client: Voicot, Trimarchi and DifusionV

Creative Direction: Federico Callegari

Artists: Ale Sordi, Joaquín Motor, Porte, Heavy Mental, Bianca Selene Calle and Soph.

Year: 2022