Fundamentalistas
(Fundamentalists)

This campaign aims to reveal a small portion of the horror faced by non-human animals, featuring photos taken during investigations conducted by Voicot in slaughterhouses and poultry farms in the Buenos Aires province. The aim is to challenge the pejorative use of terms like "fundamentalist" or "extremist" directed at vegans.
Clients: Voicot and DifusionV

Creative Direction: Federico Callegari

Art Direction: Ancherama

Photo: Federico Callegari

Year: 2021

Website: https://www.voicot.com​