Person

During the Covid-19 pandemic, Argentina’s government signed a treaty with China allowing the establishment of mega-pig farms in the country. In response, the "Persons" campaign was launched to highlight the personhood of pigs. This initiative aimed to portray non-human individuals as subjects of rights, emphasizing their individual agency, personalities, interests, desires, and will to live.

Client: Voicot

Creative Direction: Federico Callegari

Art Direction: Federico Callegari

Copywriting: Malena Blanco and Vegan Captain.

Photo: Federico Callegari and Malena Blanco

Year: 2020​