Toxic

Counter-advertising campaign that uses posters and stickers with the word "Toxic" placed on mass-market, speciesist products and advertisements to challenge the messages they convey. Given that these products not only pose a risk to our health and to the planet but also promote animal exploitation.

Client: DifusionV

Creative Direction: Federico Callegari

Design: Mun (Damian Sena)

Copywriting: Menta (Ivo Medigovich)

Year: 2023​