Voicot Typographic Posters

One of the most emblematic campaigns in the Latin American animal rights movement. It uses accessible flat press posters with mobile typography to spread impactful messages. These headlines, displayed across the city, aim to disrupt the normalization of speciesism. The campaign embraces the concept of guerrilla paste-ups, imprinting its message on advertisements promoting animal consumption through massive paste-up campaigns.

Client: Voicot

Creative Direction: Federico Callegari and Malena Blanco

Copy: Malena Blanco and Federico Callegari

Year: 2015-2023

Website: https://www.voicot.com​