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Watch Dominion

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The "Watch Dominion" campaign consisted on the launch of a challenge to promote the documentary Dominion, which reveals the cruelty hidden behind slaughterhouse walls. Through portraits of notable figures like Joaquin Phoenix, Rooney Mara, Sia, and Sadie Sink, the campaign encouraged people to watch the film, reflect, comment, and share its message.

Client: Animal Save Movement

Creative Direction: Federico Callegari

Copywriting: Malena Blanco

Design: Lucia Sierra

Year: 2020​

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