Watch Dominion

In collaboration with Animal Save we launched a challenge to promote the documentary "Dominion," which exposes the hidden cruelties within slaughterhouse walls. Through the photographs of the people who narrated the documentary like Joaquin Phoenix, Rooney Mara, Sia or Sadie Sink we encouraged people to watch, react, comment, and share.

Client: Animal Save Movement

Creative Direction: Federico Callegari

Copywriting: Malena Blanco

Design: Lucia Sierra

Year: 2020

En colaboración con Animal Save, lanzamos un desafío para promocionar el documental "Dominion", que expone la crueldad detrás de los muros de los mataderos. A partir de los retratos de quienes narran el documental como Joaquin Phoenix, Rooney Mara, Sia o Sadie Sink, alentamos a la gente a mirar, reaccionar, comentar y compartir.

Cliente: Animal Save Movement

Dirección Creativa: Federico Callegari

Redactora: Malena Blanco

Diseño: Lucía Sierra

Año: 2020

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